Our web development process

Websites Built for Results, Not Just Looks

Our website development process goes beyond creating a beautiful digital presence. We build strategic online platforms designed to convert visitors into customers while reflecting your unique brand. Each phase of our development is purposeful, focusing on creating a website that works as hard for your business as you do.

the Inkwell difference

True Expertise, Not Template Manipulation

The web development industry has a problem: it's filled with "professionals" who barely understand the tools they use.They know just enough to select a pre-made template, change some colors, and upload your logo—calling it a custom website when it's anything but.

Using the right tools for the job

We build on WordPress—the industry's most powerful and flexible platform—because it allows us to create truly custom solutions rather than being constrained by the limitations of Wix or Squarespace templates.

We Write Code, Not Just Click Buttons

Our developers understand what happens beneath the surface of your website. This means we can solve problems, add custom functionality, and optimize performance in ways template-based developers simply cannot.

Strategic Copy That Converts

Unlike most developers who expect you to provide all website content, our team includes copywriting expertise to craft messages that engage visitors and drive action.

True Problem Solvers

When issues arise (and they eventually do with any technology), we don't have to guess or Google the answers. Our deep understanding of web technology means we can diagnose and solve problems quickly, saving you time and frustration.

Copywriting

Strategic Content That Connects and Converts

Great websites start with great content strategy. We don't just place your words on a page—we architect information to guide visitors on a journey that ends with action.

Our content strategy includes:

  • Customer journey mapping to understand how visitors become clients
  • Strategic page architecture that guides users naturally through your site
  • Conversion-focused messaging that speaks directly to your ideal clients
  • SEO-friendly content structure that helps you get found online
  • Clear calls-to-action that prompt engagement at every stage

The result? A website where every word has purpose, every page has direction, and visitors can easily find exactly what they’re looking for.

Web Design

Purposeful Design That Drives Engagement

Our design philosophy balances aesthetic appeal with functional purpose. We create visually compelling websites that reinforce your brand while strategically guiding user behavior.

Your website design will feature:

  • Brand-aligned visual language that builds recognition and trust
  • Intuitive navigation that reduces friction and keeps visitors engaged
  • Mobile-first responsive layouts that perform beautifully on all devices
  • Accessibility considerations built in from the ground up
  • Strategic use of white space, typography, and visual hierarchy

We do the research to make sure your copy: addresses specific customer pain points poses your business as the perfect solution highlights the best parts of your business

Development

Robust Development That Powers Performance

We KNOW websites. Like really.

Template builders break when you try to do something they weren’t designed for. When you work with us, you’re working with a true web developer who can:

  • Troubleshoot server configuration issues
  • Diagnose and fix compatibility problems
  • Implement custom integrations with other business tools
  • Optimize database queries for better performance
  • Create custom solutions when off-the-shelf options don't meet your needs

Make the investment in your future

If your current website is turning away even one potential client each month, a professional website could pay for itself within weeks of launch.

We know it can be hard to pull the trigger not knowing if it’s worth it, but a professionally crafted website isn’t just another expense – it’s a revenue-generating asset and your hardest-working employee.

Ready to discuss how we can transform your online presence? Contact us today to schedule a consultation.

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